Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.uyou.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also gather information about:

  • The web pages or products you view

  • The websites or search terms that referred you to the Site

  • Your interactions with the Site

We refer to this automatically-collected data as “Device Information”.

We collect Device Information using:

  • Cookies: Data files placed on your device (often including a unique identifier). Learn more: allaboutcookies.org.

  • Log Files: Track actions on the Site and collect data such as IP address, browser type, ISP, referring/exit pages, and timestamps.

  • Web Beacons/Tags/Pixels: Electronic files used to record browsing behavior.

Additionally, when you make (or attempt to make) a purchase through the Site, we collect information such as your:

  • Name

  • Billing/shipping address

  • Payment details (including credit card numbers — but we do not store card details)

  • Email address

  • Phone number

This is referred to as “Order Information”.

When we mention “Personal Information” in this Policy, we mean both Device Information and Order Information.

⚠️ We shall not be responsible for the authenticity of any personal information or sensitive personal data you provide.

HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to:

  • Fulfil orders (process payments, arrange shipping, provide invoices/confirmations)

  • Communicate with you

  • Screen for potential risk/fraud

  • Provide marketing or product updates (when in line with your preferences)

We use Device Information to:

  • Screen for potential risk/fraud (especially IP address checks)

  • Improve and optimize the Site (analytics, marketing performance, user behavior)

SHARING YOUR PERSONAL INFORMATION

We share Personal Information with trusted third-party partners to enable our services:

We may also share information:

  • To comply with laws/regulations

  • To respond to lawful requests (subpoena, warrant, etc.)

  • To protect our legal rights

BEHAVIOURAL ADVERTISING

We may use your Personal Information to deliver targeted ads or marketing. Learn more about targeted advertising here: NAI Consumer Guide.

Opt-out options:

DO NOT TRACK

We do not alter our data collection practices when we receive a Do Not Track browser signal.

YOUR RIGHTS

  • Before creating an account or sharing data, you can choose not to provide information. However, we may be unable to provide goods/services in such cases.

  • You may request access, correction, updates, or deletion of your personal data. Contact: legal@uyou.com (Subject: Review/Changes of my Personal Data).

  • We will make necessary changes within 60 days of receiving written communication.

  • You may withdraw consent at any time by emailing legal@uyou.com (Subject: Withdrawal of Consent). Note: Services may no longer be provided after withdrawal.

⚖️ These rights are in line with IT Rules 2011 and GDPR (for EU residents).

DATA RETENTION

We retain Order Information unless/until you request deletion.

CHANGES

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updates will be posted on this page.

AGREEMENT TO RECEIVE COMMUNICATION

By accepting this Privacy Policy, you consent to receive communications from us through:

  • SMS, RCS, Email, Newsletters

  • Marketing calls and promotional campaigns

  • In-app messages

These may relate to your orders, services, campaigns, or offers.

CONTACT US

For questions, concerns, or complaints about this Policy:

📍 Corporate Office: Demifine Fashion Private Limited
Office No 501/502/503/504/505(A), 5th Floor, Verdant 84, Plot 1, Lane Z, Koregaon Park Annexe, Mundhwa, Pune, Maharashtra – 411036

📧 Support: support@uyou.com
📧 Grievance Officer: grievance@uyou.com